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Fermob calls on Alainé to celebrate the bistrot chair.



As part of the celebrations for the Eiffel Tower’s 125th anniversary, Fermob wanted to pay tribute to the famous “bistrot chair”, which is also celebrating its 125th anniversary this year. Accordingly, since 24 June 2014, a miniature replica of the Eiffel Tower built out of 324 bistrot chairs has been installed on the Champ-de-Mars in order to promote Fermob’s products.

Alainé, which has teamed up with Fermob in this innovative advertising campaign via its special transport business, took charge of transporting the structure, which breaks down into four huge parts.